It turns out that one trip to destinations like Thailand and Vietnam just isn’t enough for most travellers. Agoda’s latest Return Visitor Ranking reveals that 67% of Indian travellers return to their favourite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Thailand, Vietnam, and Indonesia are leading the pack as the ultimate hotspots for returning visitors from India, followed by Singapore and France.
Agoda surveyed travellers who just booked a new trip to their favourite destination. The largest group of respondents from India (42%) cited ‘Adventure’ as the main purpose for their upcoming trip. Twenty two percent are traveling for ‘Food’, while ‘Arts and Culture’ and ‘Reuniting with Family/Friends’ were both mentioned by 20% of respondents.
Fifty eight percent of repeat travellers have visited their favourite destination between 1-3 times in the past decade, making up the largest chunk of repeat visitors. Four percent of travellers have even visited their favourite destination ten times or more.
Krisha Rathi, Senior Country Director, India Subcontinent and Maldives at Agoda shared, “While some make it a habit to globetrot, others find pleasure in revisiting their favourite destinations. Agoda’s Return Visitor Ranking shows that for Indian travellers, Thailand, Vietnam, and Bali are more than just destinations, they are experiences that travellers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make every trip enjoyable, whether it’s your first or your tenth.”
When asked what makes their favourite markets so irresistible, ‘Local Cuisine’, ‘Ease of Travel’, and ‘Affordability’ were all frequently mentioned by Indian travellers. Additionally, three out of ten Indian travellers cited ‘Friendly Locals’ as an important motivator to return.
From an Asia-wide perspective, the survey highlights Japan, Thailand, and Vietnam as the top destinations that Asian travellers can’t get enough of. ‘Ease of Travel’ emerged on top as the key travel motivator, with 44% of Asian travellers listing this as the primary reason for returning to their favourite destinations.