Avenir Research Marketing has been appointed the exclusive India representative for Harmony Journeys Travel, a Hanoi-based destination management company (DMC), in a move aimed at strengthening the company’s presence in one of Asia’s fastest-growing outbound travel markets.
Under the partnership, Avenir Research Marketing will lead Harmony Journeys’ sales, marketing, branding and trade engagement initiatives across India, promoting the DMC’s portfolio of travel experiences in Vietnam, Cambodia and Laos.
The announcement comes at a time when Vietnam continues to witness robust growth in Indian visitor arrivals, supported by improved air connectivity, simplified visa procedures and growing demand for short-haul international holidays. Industry experts also point to rising interest among Indian travellers in neighbouring destinations such as Cambodia and Laos as they seek immersive cultural, heritage and experiential holidays.
Commenting on the partnership, Ashish Bhandari, CEO of Avenir Research Marketing, said Vietnam has consistently remained one of the most sought-after international destinations for Indian travellers over the past five years and the company expects this momentum to strengthen further. He added that growing interest in Cambodia and Laos presents significant opportunities for the travel trade and expressed confidence that Harmony Journeys’ destination management expertise would resonate well with Indian tour operators and travel professionals.
Headquartered in Hanoi, Harmony Journeys operates exclusively on a B2B model, providing comprehensive ground handling services for international travel agents and tour operators across Vietnam, Cambodia and Laos. While Vietnam remains the company’s core market, it also offers customised itineraries throughout Cambodia and Laos.
The company caters to a diverse range of travel segments, including honeymooners, women-only groups, senior travellers, MICE movements, special-interest tours and bespoke group travel arrangements. It is also known for creating highly personalised experiences, including specialised itineraries for groups travelling with their own Maharaj (dedicated chef), reflecting the evolving requirements of Indian travellers.
Speaking about the collaboration, Max Nguyen, Founder of Harmony Journeys, said India is a relationship-driven market where establishing long-term partnerships requires a strong local presence. He noted that the association with Avenir Research Marketing provides Harmony Journeys with an experienced team that understands the Indian travel trade and can effectively build relationships with travel partners across the country.
Nguyen added that the company’s objective is to establish itself as the preferred destination management company for Vietnam, Cambodia and Laos in the Indian market by focusing on sustainable growth, long-term partnerships and consistently delivering high-quality service rather than pursuing volumes alone.
The partnership reflects the shared commitment of both companies to strengthening destination promotion, enhancing trade engagement and delivering personalised travel experiences for the Indian outbound market.
Avenir Research Marketing is a boutique representation and consulting company specialising in sales, marketing, public relations and business development for the travel and tourism industry. The company provides strategic representation, brand development and integrated communication solutions for international travel brands looking to expand their presence in India.
With Indian outbound travel continuing to grow and Southeast Asia remaining one of its strongest-performing regions, the partnership is expected to create new opportunities for Indian travel agents and tour operators seeking reliable destination management support across Vietnam, Cambodia and Laos.