In the pandemic world, technology has become critical for tourism and hospitality players like never before. Varsha Jaiswal, Founder, Emerald’s World – a company whose expertise lies in developing and implementing integrated marketing strategy, overseeing all aspects of brand building shares her insight on the new technology order of the pandemic world. The following are excerpts from an interview.
Q. The pandemic has left the tourism sector shattered, what role can technology play in helping travel and hospitality enterprises to sustain their businesses?
A. The entire working ecosystem of travel and hospitality enterprises has changed drastically. The way travel and hospitality companies used to work earlier has been changing every day in the post-Covid era to sustain operational excellence- all thanks to new technologies such as the internet of things (IoT), artificial intelligence (AI), and the cloud.
Most hospitality enterprises are relying heavily on analytics to build a strong and loyal consumer base for their businesses. Contactless interaction and keeping guests’ safety always on top of everything is the key driver for new-age hospitality and travel companies. Creativity continues to play a crucial role while designing innovative guest experiences.
Q. Kindly throw some light on digital marketing solutions that your company has to offer?
A. We are here to further simplify the way we used to work in the digital marketing space. The online marketplace is an immensely competitive turf, where you need to be pretty selective to understand your audience and engage with them and carve out a niche for yourself. For businesses to build quantifiable followers, we assist them with top-notch content and organic engagements to drive website traffic and increase conversions.
Our hugely passionate team of digital marketers at Emerald’s World lays a strong emphasis on creating a unique story for each and every brand not only on social media but also reach out to all the channels where we feel your product would be a great fit.
We’ve perfected the art of consistently putting out eye-catching visuals with tactical offers perfectly in line with guests’ preferences that can be measured by the content score, a result of an effective call-to-action (CTA) strategy.
Q. How has the pandemic fuelled the demand for digital marketing solutions?
A. Businesses that used sophisticated thinking when it came to digital marketing are getting a lot of bang for their buck. It took years for them to establish their growing consumer base into what it is now. No brand should take digital marketing for granted after the pandemic. While you’re at it, we’ll help you maintain the relationships you’ve established with your existing consumers. Digital marketing space offers endless opportunities and the current pandemic has only fueled the growth manifold on every digital marketing channel.
Q. A lot of tourism and hospitality companies have their websites and social media presence, how can Emerald’s World help to strengthen the online presence of such entities?
A. Creating interactive content is a strategy that many businesses are aware of but fail to implement to increase their online presence. We strongly believe that every person/ company has a unique story which when narrated effectively can become all-engrossing. My team and I spent our time and energy building great stories that can fuel shifting the marketing paradigm. We work with our clients as a team and understand their business prior to venturing out any campaign for them. This helps us to formulate the 360 version of the marketing plan. Exclusivity and creativity are something we always give utmost importance to and work on innovative ideas that deliver for our clients.
Recently, we had an association with Jasper Hotel Sales Representation that supports close to 15 boutique hotels across India on the commercial revenue front and are looking to extending their businesses to several other territories. We continuously work towards creating interactive content that encourages people to talk about your brand, visit your website, and help to get new businesses.
Emerald’s World has a dedicated team of skilled and well-experienced marketers to help you with a top-notch content strategy across all social media channels. Our expertise while delivering a 360° marketing solution, creating interactive websites, complete content writing services, SEO/SEM, PR, brand development, product photography, and videography makes us a preferred choice for every business looking at gaining momentum within their target audience.