In a major move to revolutionise sanitation practices in India’s burgeoning tourism industry, the Ministry of Jal Shakti, in collaboration with the Ministry of Tourism, has introduced the Swachhata Green Leaf Rating (SGLR) initiative.
This visionary programme aligns with the government’s emphasis on providing world-class hygiene and sanitation facilities for tourists, marking a crucial step towards cleaner and more sustainable tourism practices.
Union Minister for Jal Shakti Gajendra Singh Shekhawat appealed to all tourist facilities to enhance aesthetic and sanitation levels at tourist destinations.
“As ambassadors of our country’s hospitality & development, all our tourist facilities should actively involve themselves in enhancing the aesthetic & sanitation levels of our tourist spots,” he said.
Shekhawat further added, “With its investment in the desired direction of responsible sanitation, the hospitality sector will be able to attract increased tourist footfall while simultaneously achieving brand value for itself.”
Bison Resorts, Madhai, in the heart of Narmadapuram in Madhya Pradesh has taken the lead by obtaining the first Five Swachhata Green Leaf Rating Certificate of Recognition. This accolade solidifies the resort’s commitment to responsible tourism practices and sets a commendable precedent for the industry. The union minister recognised the pivotal role the hospitality sector plays in attracting an increased tourist footfall while contributing to a positive image of responsible tourism.
Launch of the “National Pilot on Swachhata Green Leaf Rating in Hospitality Facilities” was done at Pahalgam district Anantnag, Jammu & Kashmir and Kaziranga National Park, Assam. Orientation and interactive session with various hotels, resorts and homestay owners was conducted. The SGLR booklet, unveiled during a National Conference in Lucknow in January 2024, acts as a guide for establishments committed to championing sustainable development and ensuring world-class sanitation standards.
The SGLR initiative seamlessly aligns with the Travel for LiFE (TFL) program under Mission LiFE, fostering awareness about sustainable tourism. By nudging both tourists and businesses to adopt practices harmonious with nature, the SGLR program aims to develop an economically viable, responsible, and resilient tourism industry.