The travel industry has witnessed a surge in technological innovation over the past decade, with companies designing travel-friendly gadgets to make long flights, road trips, and business travel easier, more efficient, and enjoyable. From portable power banks and noise-cancelling headphones to smartwatches, Bluetooth speakers, and wireless earbuds, these advancements have transformed the way people travel.
Among these innovators is Zebronics, an Indian brand founded in 1997 in Chennai. Known for its extensive range of audio, IT and gaming peripherals, mobile and lifestyle accessories, power solutions, healthcare, and surveillance products, Zebronics stands out for its mission to deliver great design and performance at affordable prices. Its philosophy, encapsulated in the EQR mantra (Excellence, Quality, and Reliability), ensures that every household in India can enjoy cutting-edge technology.
To explore the brand’s journey and offerings, we interviewed Rajesh Doshi, Co-founder and Director of Zebronics
Q: Could you elaborate on Zebronics’ brand philosophy? Are you targeting the budget market or catering to the premium segment?
At Zebronics, our brand philosophy is rooted in the belief of offering “Premium for the Masses.” Our goal is to merge luxury with affordability, making high-end technology accessible to everyone. Today, Zebronics is no longer seen as just a budget-friendly brand; we are recognized for delivering elite, feature-rich products that rival the best in the industry. This is what keeps us ‘Always Ahead.’
Q: The market is flooded with brands and products. What makes Zebronics distinct?
Zebronics stands out by prioritizing innovation and dynamic product development. Our dedicated R&D team integrates cutting-edge technologies into our products, ensuring they align with evolving market trends. This proactive approach empowers us to deliver innovative solutions that meet the needs of discerning consumers.
Q: What is Zebronics’ marketing strategy? Are you focusing on an omnichannel approach?
We employ an omnichannel strategy, leveraging online platforms like Amazon and Flipkart, along with social media channels like Instagram and YouTube, to engage millennials and Gen Z. Offline, our extensive network of 50,000+ channel partners ensures accessibility, even in remote areas. This dual approach allows us to connect with a diverse audience effectively.
Q: Which travel-friendly products from Zebronics would you recommend?
Zebronics offers a range of travel tech companions to enhance your journey. Our lightweight, Bluetooth-enabled multimedia keyboards simplify work on the go. Compact power banks keep gadgets charged, while our TWS earbuds and portable speakers offer immersive entertainment. Fitness enthusiasts can stay on track with our smartwatches. With Zebronics, convenience, style, and functionality go hand in hand.
Q: Can you share details about Zebronics’ recent launches?
Zebronics has expanded its portfolio with exciting launches, including the ZEB PixaPlay 54 Smart LED Projector, offering a 1080p resolution on a 140-inch screen with Dolby Atmos and DTS X sound. The ZEB-Juke Bar 9900 soundbar delivers 725W output with dual wireless subwoofers, transforming any space into a home theatre. For gamers, the ZEB-N49A ultra-wide curved monitor offers a DQHD resolution and a 120Hz refresh rate. These innovations exemplify our commitment to delivering affordable, high-quality solutions.
Q: What are Zebronics’ strategic goals for the next five years?
Our key goals include expanding our product portfolio in high-fidelity audio and smart LED TVs while continuing our commitment to “Make in India.” This aligns with the ‘Atma Nirbhar Bharat’ vision, boosting local manufacturing and employment. By blending affordability with innovation, Zebronics is set to solidify its position as a leader in the Indian electronics industry.