In a recent development Taiwan Tourism Administration (TTA) has once again revived its India strategy. The tourism administration has again ventured into the India market establishing its presence that was disrupted because of the Covid-19 pandemic. Taiwan is keen to position itself as a popular destination for Indian MICE, wedding and leisure travellers.
TTA Singapore Office has appointed BlinkBrand Solution as its representative in order to drive its India market growth plan through a comprehensive and integrated 360-degree strategy. Blink will leverage its unique expertise and strengths and closely work with various channels encompassing travel trade partners, various consumer, and digital media platforms, among others, in order to boost Taiwan’s visibility and destination leadership in the Indian market.
Commenting on Taiwan’s latest entry into the Indian market, Joseph Cheng, Director of TTA Singapore office said, “India is fast emerging as one of the biggest tourism source markets in the world and we are very interested in developing the India market for us. At the same time, Taiwan’s diversity of tourism products are second to none and we wanted to work with somebody who not only understands this but is also very familiar with the destination itself. In BlinkBrand Solutions, we have a partner whom we have worked with and have full confidence in their ability to deliver for us. Moreover, Blink’s CEO Noel Saxena’s association with our destination, aspirations and expectations and our way of working is more than a decade old and, therefore, gives us tremendous confidence in the Indian market going forward.”
“We are delighted to welcome Taiwan back into the Indian market. While it’s an immense responsibility especially considering the close relations that Taiwan and India share, we, at the same time, have enormous faith in our strategic initiatives and vision to take Taiwan’s rich and diverse offerings and experiences to great heights in the Indian market,” said Noel Saxena, CEO, Blink Brand Solutions.
A densely populated small island nation, Taiwan packs a unique punch as one of the few developed countries of Asia and also highly endowed and captivating destination with majestic mountains, breathtaking gorges, spectacular coastline and beaches, a vibrant blend of tradition and modernity, exotic culture and cuisine, and so much more.