Determined to build on the strong travel momentum witnessed in the previous year; South African Tourism wrapped up the second chapter of its 20th Annual India Roadshow at Shangri-La Delhi on February 13. Kickstarted on February 12 in Jaipur along with a panel discussion on February 11, the trade schedule will now move forward to Ahmedabad (February 14), Bengaluru (February 15) and conclude in Mumbai (February 16).
India is currently one of the fastest growing outbound travel markets, outpacing Asia and many countries around the world. The country is amongst the top-3 focus markets for South African Tourism and holds immense potential in the years to come. The 20th multi-city schedule achieves a vital milestone for South African Tourism, marking more than two decades of its growing investments in India. Led by Neliswa Nkani – Hub Head – Middle East, India and Southeast Asia, South African Tourism the event welcomed more than 550 travel trade partners in Delhi and shared critical local market insights enabling them to capitalise on growing demand. In addition, the tourism board partnered with the hotel to offer authentic South African cuisine and a glimpse of its culture to the guests.
Strengthening the relationship between Rainbow Nation’s indigenous businesses and Indian buyers, the roadshow hosted 42 prominent trade exhibitors from South Africa. The congregation allowed Indian trade partners to evaluate their inventory and identify potential future collaborations. It is worth noting, amongst the local businesses were 14 Small Medium and Micro Enterprises (SMMEs) who along with their counterparts presented a portfolio comprising 40% new products showcasing diversified and affordable offerings. Such events present businesses from both the nations a platform to engage and establish mutually beneficial partnerships.
Nkani said, “The 20th Annual India Roadshow marks more than two decades of South African Tourism’s commitment to the Indian market. 2023 emerged as another successful year for us and we witnessed a 43% increase in travellers from India compared to its previous year. This achievement would not have been possible without relentless efforts from our Indian trade partners and the affection showered upon the Rainbow Nation by India travellers; we are truly grateful.”
“Post resumption of travel activities we have seen India’s outbound tourism market bounce back much stronger compared to the rest of the world. Given the immense potential that lies in the Indian market, it continues to remain amongst our top three focus markets for 2024 and holds a position of strategic importance. We hope to keep this momentum going and welcome “more & more” Indian travellers to the Rainbow Nation,” she added.
Delhi is currently the second largest market for South African Tourism in India and contributes profoundly to leisure, business, and MICE segments. In 2023, South Africa witnessed an increase of 43% in overall inbound travellers from India. Interestingly, 36% of Delhiites travelled to the Rainbow Nation for business purposes while 72% of travellers from Delhi spent most on shopping when in-destination. The tourism board will continue with its efforts to improve accessibility and encourage dialogues aimed at establishing direct routes to boost tourism and trade between the two nations.
Promoting the destination through the eyes of Indian influencers and enticing consumers to explore new provinces, South African Tourism is currently running its flagship “More & More” brand campaign across target cities. The tourism board is also set to host its renowned Corporate Think Tank in the coming months to engage with Indian corporates and address their business and MICE travel needs. At present, several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways and Air Seychelles.