The Korea Tourism Organization (KTO) successfully organized a MICE roadshow in Mumbai, India, showcasing the diverse and dynamic offerings for business events and corporate travel in Korea. The event brought together key players in the tourism and hospitality industry, featuring participation from 7 Destination Management Companies (DMCs), 2 Airlines, 1 Regional Tourism Organization (RTO), and 1 Shopping representative.
The MICE roadshow served as a platform for fostering strong ties between Korean tourism stakeholders and the vibrant business and tourism community in Mumbai, highlighting the unique opportunities and facilities available for hosting successful MICE events in Korea. Attendees had the chance to engage with representatives from various sectors, gaining insights into the country’s capabilities as a premier MICE destination.
Participating DMCs brought forth their expertise in curating immersive experiences, showcasing the cultural richness, modern infrastructure, and diverse landscapes that Korea has to offer. The 2 Airlines in attendance emphasized the connectivity and convenience of travel to and within Korea, making it an accessible and attractive destination for international events.
Ulsan Culture &Tourism Foundation, the RTO provided valuable information on regional attractions and collaborative opportunities, encouraging attendees to explore beyond the convention halls. Additionally, Lotte Duty-Free highlighted the country’s unique retail landscape, showcasing a distinctive blend of unparalleled shopping experiences.
Myong Kil Yun, Regional Director India & SAARC Countries at the Korea Tourism Organization, expressed his enthusiasm for the event, stating, “We are thrilled to have had the opportunity to bring Korea’s MICE offerings to Mumbai. The roadshow allowed us to connect with key stakeholders and demonstrate why Korea is an ideal destination for hosting memorable and successful business events.”
As the global landscape for MICE tourism evolves, Korea continues to position itself as a leading destination, offering a perfect blend of modern infrastructure, cultural richness, and unique experiences. The Mumbai roadshow marks a significant step forward in promoting Korea as a preferred destination for corporate events and business travel.