In the recently concluded travel trade event, World Travel Market (WTM) London – Goa Tourism showcased its unique offerings as well as its new initiative of Regenerative Tourism.
As one of India’s most sought-after tourist destinations, Goa highlighted its transformation from a sun, sand, and sea destination to a model for regenerative tourism, a pioneering initiative in India. Goa’s tourism narrative has traditionally revolved around its pristine beaches and vibrant nightlife. However, the past two years have seen a strategic shift towards highlighting the state’s diverse heritage, culture, and ecology. “The beaches remain an integral part of Goa’s charm, but our focus now is on portraying a more holistic image of the state. Regenerative tourism forms the crux of this transformation,” said Rohan A. Khaunte, Minister for Tourism, IT, E&C and Printing and Stationery, Government of Goa while speaking to Travel Trade Insider.
This new approach is built on three key pillars: economy, environment, and society. Goa is committed to ensuring that tourism benefits the local community, preserves the natural ecosystem, and contributes to the state’s economic growth sustainably
The regenerative tourism initiative goes beyond conventional sustainability measures. It emphasizes restoring and enhancing Goa’s natural and cultural assets. “We want to leave a legacy for future generations,” Khaunte explained, citing ongoing beach management practices, community-driven homestays, and eco-tourism projects as prime examples.
Homestay policies, in particular, have been designed to empower local women. By partnering with platforms like Airbnb, Goa Tourism is offering training and financial support to women entrepreneurs, allowing them to generate income while showcasing Goa’s rich culture and traditions.
Goa Tourism is also putting spotlight on its new adventure tourism offerings, including white-water rafting, hot air ballooning, and plans for skydiving. These activities are expected to attract thrill-seekers while boosting revenue and creating employment opportunities.
Cultural tourism is also gaining momentum. Festivals, culinary experiences, and film tourism initiatives are being promoted to appeal to both domestic and international travellers. Goa’s International Film Festival (IFI), now featuring cutting-edge media technology exhibits, is a reflection of the state’s innovative approach to tourism.
While Goa’s popularity continues to grow, connectivity remains a challenge. Efforts are underway to improve air travel options by engaging with airlines and central authorities. “We need stronger international connectivity to tap into emerging markets like Southeast Asia, Korea, and the UAE,” noted Khaunte.
Goa Tourism is optimistic about the future, with ambitious plans to enhance infrastructure, expand its workforce, and attract higher-spending international travellers. As tourism contributes 16.43% to the state’s GDP and 35-40% of employment, the stakes are high.
A senior official of Goa’s department of tourism shared that participation in WTM 2024 was not just about showcasing Goa’s current offerings but also about learning and adapting to global trends.