The brand focuses on creating foods families crave with the protein they deserve. More than 73% of the urban population in India, is deficient in protein. Protein is the building block of the human body and the lack of it impacts muscle growth, immunity and oxygenation of cells, hormones, hair, skin, and nails. Most protein brands in India focus on the health-committed gym-frequent audience which results in protein deficiency plagues in regular families with kids, for whom there are no options on the shelves. Gladful‘s focus is to build high protein & amp; fiber versions of foods that are currently present on Indian dining tables, not only for gym-goers but everyone. They are starting out by solving for Indian moms by making school tiffin boxes healthier and easier with their highly distinctive protein pre-sprouted mixes, protein cookies, and dates & amp; nut-based desserts.
Keeping the health & wellness aspect in mind, Gladful products are a great choice. A family-friendly protein brand which is healthy and tasty. It is an ideal gift of health for families.
Gladful has recently received a Rs 50 lakh investment in the second season of the well-known business reality show Shark Tank India from “sharks” Aman Gupta, Amit Jain and Namita Thapar. The sharks loved the products and agreed to the fact that 73% of the urban population lacks enough protein and the majority of protein brands target the health-committed gym-goers which causes protein deficiency to afflict typical families with children for whom there are no options on the shelves