Bhupender Nath, Founder & Managing Director, Passion F&B – the man behind online food delivery platform, Vdeliver.onlineshares his views about the potential in the cloud kitchen market.
Q. What was the idea behind starting Vdeliver.online? What kind of potential do you see in the cloud kitchen market?
A. We have seen the delivery business go up. Delivery or direct-to-customer delivery is definitely becoming a big factor in how we consume. Guests are getting used to going directly to a brand’s website or app and ordering directly from there.
Vdeliver.online is a unilateral cloud kitchen in Gurgaon with 10 exciting concepts, operating under one master brand. We are offering a variety of gourmet food delivery menus all under one roof. Basically, we have all the food choices to lift your spirits according to your mood. The idea is very simple, to provide an amazing fine dining experience at the comfort of your home or office, at some of the most approachable prices with premium safe packaging.
I have seen in daily life, choosing a variety of foods will help us to make our meals interesting so that we don’t get bored with our diet and these days it is very common to find people confused about from where to order and what to eat. Sometimes you would want to order an Indian meal, but also want some quick snack burger or pizza for your kids.
Everyone wants to eat a different variety of meals so Vdeliver.online is your answer to all your needs. Be it a dinner party or a quick lunch snack, we are offering food from Westside Story, Origami, Sehar Saanjh, Salt n Sugar, Dragon Dray, Biryani Walk, Pizza Studio, Honest Buns, Roll Sholl and Soya Yum. Each brand is cuisine-specific and strategised in a way that caters to different guest needs with different food choices. My aim is to provide unique experiences with quality food dishes like a fine dining experience but at the comfort of your home with your loved ones
Q. Please provide a brief of cuisines that you offer?
A. About the Brands:
Westside story: Italian cuisine
Origami: Progressive Pan-Asian cuisine
Sehar Saanjh: Rich Indian cuisine
Salt n Sugar: Bakery & Confectionery
Dragon Dray: Modern Chinese cuisine
Biryani Walk: Art of Biryani
Pizza Studio: Pizza
Honest Buns: Burgers
Roll Sholl: Rolls
Soya Yum: Modern interpretation of Soya
Q. How has the present pandemic changed the business of food delivery?
A. Delivery apps have become more important for both business owners and their customers as more and people are ordering food online during the coronavirus pandemic.
We are following all the safety and hygiene standards at Vdeliver.online, from temperature checks, to sanitation and ensuring each employee is safe, and use gloves and face masks. We definitely don’t want to risk anyone’s life. Before we finalise the planning and idea of cloud kitchen, we made sure we are designing the kitchen with all safety and hygiene practices. We ensure also social distancing is practiced.
We are using the premium packaging for our finest dishes so that they can taste and feel our fine dining but with family and friends. As I told you, my aim is to provide unique fine dining experiences at the comfort of your home with your loved ones.
Q. Do you also plan to expand your presence in markets beyond NCR?
A. Yes, we are looking forward to opening our next cloud kitchen in the heart of India, Delhi. I see potential in the surrounding markets and in the brand. Expansion is challenging but rewarding at the same time.
Q. What is your marketing strategy to create awareness in the market?
A. We have awareness campaigns running and have received a lot of love from the guests. It’s great to see everyone’s positive response for our 10 different brands operating under one master brand, Vdeliver.online.
This is the first exciting concept in Gurgaon, offering a variety of gourmet food delivery menus all in one place. Basically, we have all the food choices to lift your spirits according to your mood. The hospitality industry is among the worst-hit industries in the pandemic, as because of safety reasons, people cannot step out. So, we have decided to bring the amazing fine dining experience from the comfort of your home or office, at some of the most approachable prices with premium safe packaging.