Cementing its position as a major global player in hospitality sector, leading hospitality brand Hotel Jewels Classic has announced that it will expand its brand portfolio by opening new hotels and Restaurants in London and later in Europe.
To promote India’s royal legacy and culinary heritage and set new milestone for India’s growing independent hotel chains, the company will invest USD 20 Million in London’s promising hospitality business.
Beginning its journey in 1994 under the leadership of Col. Manbeer Singh Choudhary (Veteran) as Chairman and Binny Choudhary as Managing Director, the brand remained a benchmark of hospitality and quality service in India. Hotel Jewel’s sister brand, Noor Mahal Palace Hotel, positioned as a luxurious palatial heritage hotel is pacing up and is a new iconic brand in the hospitality industry especially in Delhi NCR.
The move forms part of an aggressive expansion plan that will see one of India’s fastest growing independent hotel brands greatly increase its operational footprint in UK and other countries by 2023.
Noor Mahal’s new premium restaurant chain by the name of “Colonel Saab” is all set to welcome guests in London around July 2021, in the heart of the most dynamic part of town and prime real estate location the High Holborn.
“The year 2021 will be a turning point for the company’s expansion plans. We have roped in internationally famed F&B consultants, Culinary Experts, Vibrant team of Interior designers and Radiant chefs to chart out our global growth journey,” said Roop Partap Choudhary, Executive Director, Jewel Classic Hotels, Delhi-NCR.
“Increasingly, we are seeing demand and growth opportunities for new hotels and restaurants in fast-growing international markets. The company plans to invest USD 20 Million in London, hoping to tap in to increasing numbers of Guests with a taste for Indian Cuisine in United Kingdom and other parts of the globe. When travelers and diners from India and other emerging markets increase their travel internationally, they will also stay and dine with hotel brands they know from home,” he further added.
Noor Mahal Palace Hotel has become the most preferred venue of choice for corporate events, MICE Affairs, Royal destination weddings and staycations in Punjab and Haryana. Noor Mahal’s Guest Satisfaction Index since inception is above 97% and the brand is proudly enjoying 80-85% of returning guests with a majority from Punjab, Haryana and Delhi/NCR.