Vachirachai Sirisumpan has been appointed as the new Director of Tourism Authority of Thailand (TAT) New Delhi Office from 1st February, 2020.
He has been with TAT for more than 20 years with extensive experience working in the various division including International Relations Division, Europe, Middle East and Africa Markets Region, Domestic Marketing, and Policy and Planning Department.
Prior to his assignment to head the TAT Delhi Office, Sirisumpan was the Director of Southern Market Division promoting and coordinating Thailand’s Southern Region for domestic tourist market. In his previous assignment, he had been posted at TAT Dubai Office as Deputy Director for Middle East between Market 2012 – 2016.
As the new Director of TAT New Delhi Office (that holds the responsibility to promote Thailand as a favorite destination for Indian travellers, in the area of North India, Bangladesh, Nepal and Bhutan), Vachirachai will continue to carry forward the work of Isra Stapanaseth, his pre-successor. Under his guidance, new destinations will be introduced and promoted aggressively in the Indian market such as destinations beyond Bangkok like Kanchanaburi and Khao Yai or beyond Phuket like Khao Lak, new attractions in and around Krabi as well as hidden gems in Koh Samui and the islands around it.
Indian millennial travellers will be the focus for TAT New Delhi, this year. Niche market, including wedding celebrations, special occasion celebrations, honeymoons and golf tourism will be explored for new marketing tactics and promotions.
In addition, Vachirachai Sirisumpan aims to strengthen networking initiatives and carry out more joint collaborations with all travel partners as well as enhance direct consumer promotion activities in the markets that are under TAT New Delhi Office.