JTB reappoints TRAC Representations as their India representative

Photo Caption: Simeron Ghei, Associate Director, TRAC Representations

Jamaica Tourist Board (JTB) has reappointed TRAC Representations as their India representative to strengthen press relations and marketing strategy as a destination for diverse segments of travellers. 

The key objective of the association is to enhance the positioning of Jamaica as a favoured travel destination for weddings, honeymoon, leisure and b-leisure amongst the travellers from the India market. 

Commenting on being reappointed as the India Representative for JTB, Simeron Ghei, Associate Director, TRAC Representations said, “We are delighted with this reappointment and privileged to be representing JTB in India. Jamaica is the ideal romantic island destination for those seeking an unforgettable experience for an anniversary or a honeymoon or simply just an unusual getaway. With so much to offer, destination Jamaica, promises the best of everything to the Indian travellers.”

“On the anvil are various engagements with travel trade as well as consumer marketing activations. We will work towards increasing the visitor arrivals from India to Jamaica,” she added.     

Jamaica ranks amongst one of the most aspirational travel destinations for Indians. It is one of the top visited destinations for families, honeymooners, leisure travellers and adventure seekers, from India.

Jamaica is a land of unique culture, engaging activities, breath-taking landscapes, and warm-welcoming people. The destination presents a magnificent palette of experiences, a kaleidoscope of colours and sounds that make the island the most precious jewel in the Caribbean. 

With its glorious vistas and verdant undulating terrain, the island country is an ideal destination for an action-packed vacation. The country offers an exhilarating choice for all age groups and has enough ingredients to incite a perfect Caribbean vacation.